CRM E-Leads are potential customers who have expressed interest in a company’s products or services through online channels, such as a website, social media, or email marketing. These leads are typically captured through forms or other data collection methods and are stored in a customer relationship management (CRM) system.
CRM e-leads are important because they represent potential sales opportunities for a company. By nurturing these leads through targeted marketing campaigns and providing them with valuable content, businesses can increase their chances of converting them into paying customers. CRM e-leads can also provide valuable insights into customer behavior and preferences, which can help businesses improve their overall marketing and sales strategies.